Herno - Water Echoes

HERNO, a historic men's clothing brand based in Lesa, on Lake Maggiore, celebrated 70 years of activity and 50 years of presence in Japan this year through a major event at the Stazione Leopolda in Florence.

Water Echoes" is an interactive installation designed by Studio Azzurro to synthesize and evoke the most suitable element for the Herno brand, water, given that, since its foundation, the Piedmontese house has always produced raincoats.
Through a large inverted parachute, drops of water reached a terracotta basin, in which projected images came to life, in turn recalled, amplified and supported by other projected images on frames suspended from the structure of the Station.